SOCIAL Introduces The SOCIAL Jumpstart, a Fresh Take on Mornings and Movement
Lucknow, 30thJune 2025: SOCIAL, India’s favorite neighborhood café-bar, announces the launch of TheSOCIAL Jumpstart, a new morning format crafted for anyone seeking intentional, energizing starts to their day. Starting July, The SOCIAL Jumpstart will activate mornings from 7:30 AM to 11:30 AM across key cities, transforming familiar SOCIAL outposts into high-energy spaces for movement, recovery, and real-world connection. With curated experiences, mood-lifting menus, and culture-forward brand integrations, The SOCIAL Jumpstart signals a fresh chapter in SOCIAL’s evolution, one that reclaims mornings as a vibrant, purpose-driven time to gather, move, and reset.
At its core, The SOCIAL Jumpstart is a reflection of how India’s cultural rhythm is evolving, where mornings are no longer rushed or routine, but intentional and community led. With this new format, SOCIAL extends its philosophy of creating spaces that adapt to how people live, move, and connect. From running clubs to casual breakfast seekers, the aim is to offer a morning environment that feels energizing, inclusive, and rooted in culture.
“The SOCIAL Jumpstart is our response to a cultural shift we’ve been observing for a whilewhere mornings are becoming a space for community, clarity, and conscious living. At SOCIAL, we’ve always shaped culture through community-first formats, and this one brings together everything we believe in: movement, clean fuel, and real-world vibe. It’s not just about wellness, it’s about starting your day with intent and energy.” said Divya Aggarwal, Chief Growth Officer at Impresario Entertainment and Hospitality Pvt Ltd
To bring The SOCIAL Jumpstart to life, SOCIAL has partnered with a thoughtful mix of brands and run clubs and movementgroupsthat share its focus on purposeful activities and community energy. Isopurehas joined as the clean nutrition partner, with a special menu of smoothies and breakfast bowls designed to support recovery and fuel early mornings. Fizzy Whey (Big Muscles) brings a playful twist to the experience through a new lineup of functional mocktails, while Wellbeing Hydrasalts enhances the format with hydration support and immersive brand moments on-ground.Alongside the menus and activities, each city will see curated community gatherings that include fitness-led experiences, clean eating, and good music, all tied together by SOCIAL’s unique storytelling and cultural lens.
With The SOCIAL Jumpstart, SOCIAL is reimagining mornings as a space for culture, community, and conscious living. The format will continue to evolve with new cities, partners, and experiences that reflect how young India chooses to start its day.
